Elmwood bets big on AR and VR experiences with Framework Creative buyout

Brand design consultancy Elmwood has bolstered its digital design credentials with the buy out of Framework Creative, specialists in the creation of simulated AR and VR brand experiences.
Founded by Roddy Robertson and Sam Fazakerley Framework Creative specialises in design for digital and immersive technology, serving clients such as Ikea, Virgin Holidays and Dell directly as well as through other agencies.
Steve Gatfield, chairman of Elmwood said: “AR and VR are the new frontiers of imme