Ellen Hammett: Brands that describe themselves as ‘brave’ should be consigned to Room 101

A sofa being braveHarveys is gearing up to launch its latest furniture collection, which it says will not only be vibrant and chic, but also brave. Like most people, I often look for bravery in a sofa – which got me thinking about all the other ‘brave’ brands that have heroically landed in my inbox over the past few months.
Diesel – for clothing and accessories that are “ironic, bold and brave at the same time”.
Beauty Bay – an online beauty brand that &