Eleven Sports hires UFC marketer Scott Fenton as it readies UK streaming launch

Eleven Sports has hired UFC marketing director Scott Fenton as it gears up to launch its streaming service in the UK.
Fenton, who led EMEA marketing and brand strategy for UFC for over two years, will take up the new role of head of marketing and communications for the UK and Ireland on Monday (30 July).
Before UFC, he was at the NBA where he led the broadcast marketing strategy, and ESPN where he helped to drive fan engagement.
Fenton joins Eleven Sports following its acquisition of top-fl