Elephants in the media room: A manifesto for good media

What can we do to save media planning, buying and our relevant business purpose for existence? After all the genuinely angry noise, I’ve concluded that MediaLand must change. 
Finally, we’ve all got the memo. Nobody can seriously argue that the current model remains fit for purpose. 360 degree client media buying deals have been exposed for the reality that ‘deliver your margins by managing the media money through treasury’ equates to something very close to, if not