El Pollo Loco honors its East LA roots with new campaign

Fire-grilled chicken chain El Pollo Loco is returning to its East Los Angeles roots with a campaign that centers on the City of Angels in its colorful street splendor.
The chain today announced the launch of its “Road to Authenticity” creative campaign, the first in partnership with its new creative agency, Vitro, out of San Diego, which celebrates the company’s authentic beginnings.
The campaign highlights the food that’s “Fresh from the Grill” and