Eight pillars to power personalisation

In the age of the customer, merchants both online and offline are focusing on a common theme: how can I provide the best customer experience? To achieve the desired level of customer experience, one of the methods we turn to is personalisation.
Everyone is unique. We like different food, drink, clothes, entertainment and we take different types of holidays. Customers, regardless of industry sectors, prefer a personal touch when dealing with an organisation or a member of staff from that organisa