Eggo updates tagline to promote Belgian-Style waffles

Eggo has put a slight twist on its famous ‘L’Eggo My Eggo’ tagline nearly four years after reintroducing the 46-year-old motto into its marketing mix.
The Kellogg brand is pushing its Belgian-Style Thick & Fluffy waffles in a campaign called  ‘L’Eggo Your Eggo,’ which encourages people to share the frozen breakfast treat instead of keeping it to themselves. In one 15-second spot, a husband excitedly shoves a forkful of Eggo waffle