Edinburgh Gin appoints PHD Manchester to lead media strategy

Ian Macleod Distillers has appointed Omnicom Media Group’s PHD Manchester to oversee media strategy and buying for Edinburgh Gin’s Summer 2018 campaign.
PHD Manchester will work closely with outdoor specialist Talon to tap into the mindset of premium drink consumers, delivering contextually relevant ads to connect with Summer gin enthusiasts across outdoor and social. 
“PHD Manchester demonstrated a clear understanding of our audience and an innovative approach to connecti