Ecommerce giant JD.com in offline push with rural stores

JD.com, China’s second largest ecommerce company, will partner with rural convenience store owners to launch branded stores across the country.
The move aims to help the brand penetrate rural markets, where ecommerce is less popular and consumers favour local stores, despite the higher prices. This deal will provide rural customers with JD products at JD.com prices.
JD.com will partner with store owners to provide training, branding and products as part of a large scale franchise model. Th