Ebiquity claims marketers can generate $45bn in profit through better media optimization

A study published today (June 20) asserts that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year.
Ebiquity came to the conclusion after analyzing the “profit impact” of 2,500 ad campaigns (representing $375bn in media spend) over three years in a bid to better understand how marketers can optimize their ad campaigns, plus demonstrate how their ad spend helps their organization generate revenue.
The findings of the study