EasyJet launches ’emotional’ campaign as it looks to be known for more than value

Easyjet is launching a new campaign that aims to give consumers a “big dollop of emotion” to create a stronger connection and move the brand on from being known for value for money.
The campaign, created by VCCP, will run across Europe and comprises of TV, print and digital. The TV ad shows a passenger imagining fantasy destinations, including an inflatable Italian street and dancing clouds. Set to uplifting music, the ad ends with the tagline: “Imagine where we can take you&r