EasyJet CEO Carolyn McCall on why marketers need allies across the business

It is critical for marketers to develop strong relationships with colleagues across the business, especially the finance department, according to EasyJet CEO Carolyn McCall.
Speaking at Mumsnet’s annual conference Mumstock today (26 April), McCall argued that it is incumbent on marketers to find allies across the company, from finance to HR, to ensure their colleagues fully appreciate their impact on the business.
“No matter how fantastic the ad is we expect a return on that ad and t