EasyJet brings all revenue generation under top marketer Peter Duffy

Budget airline EasyJet has promoted its top marketer Peter Duffy to the role of chief commercial officer as it looks to bring all of its revenue generation under one person.
Duffy previously served as head of marketing and most recently as group commercial director where he was responsible for marketing, customer strategy and digital activity.
It marks the latest brand to restructure in such way as to place emphasis on marketing’s role in generating revenue. The likes of Mondelez and Pepsi