EasyJet app reveals Look&Book feature that arranges holidays from Instagram images

EasyJet customers can book holidays by uploading Instagram images into the airline's app.
The Look&Book image search feature on the app is positioned to suggest destinations to users based on the Instagram images they screengrab - an attempt to tap into holiday-goers' latest discovery methods.
The European airline is claiming an industry first with the feature, letting consumers book trips based on an image. Typically, the app will scan the image for contextual clues. This is made