E-commerce is in need of a deeper strategy with social

Online shopping is big business, and stronger integration with social could further propel success.
It is not hard to love online shopping: it’s quick, convenient and infinitely more peaceful than braving a crowded mall. Indeed, online shoppers worldwide spent US$15trn in 2017, and that figure is set to grow further in 2018, according to the Hootsuite’s Digital in 2018 Trends report released earlier this year.
But online shopping is not always as seamless as it could be. Today, shopp