Dynamic video retargeting can improve CTR by 74%, and ROI by 49% when using video

Video retargeting has become more standard for enterprise businesses today, with an overall increase of 74% across industries, and an ROI boost of 49%. A recent research study by Treepodia concluded that dynamic video retargeting should be considered a key tool for B2B and B2C marketers. 
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The goal of the study was to measure certain key performance indicators on standard retargeting campaigns and on video retargeting campaigns over the course of one year. The