Dutch retail bank introduces customer experience marketing solution with help from Relay42

ABN AMRO, a top-tier retail bank in the Netherlands with revenues of € 2076m in 2016, has appointed Relay42, a data management platform (DMP) company, to implement its unique DMP solutions across the financial institution’s IT infrastructure.
ABN AMRO initially approached Relay42 in its mission to find a DMP solution that would help to increase its customer-centric marketing. Following a six month tender process, Relay42 was chosen as the sole vendor for the project.
The onboardi