Dunkin’ Donuts debuts with Waze's Order Ahead feature to boost brand loyalty

Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty.
The service, name Order Ahead, lets Waze users place orders prior to hitting the road – with additional brand options to come, according to Jordan Grossman, head of business partnerships in North America at Waze.
As of March 28, the more than 6 million members of