Dunkin' Donuts unveils new identity to highlight coffee focus

Dunkin' Donuts has rebranded itself as just Dunkin' to represent the company's focus on serving coffee quickly.
 The new brand identity was designed by agency Jones Knowles Ritchie (JKR) which worked alongside agency partners BBDO New York and Arc Worldwide and is build on the tagline ‘America Runs On Dunkin’. The logo will retain its pink and orange colour and will feature on the company's packaging, advertising, website, and social channels.
The new Dunkin’ logo will als