Dunkin Donuts runs to Publicis Media as its new media AOR

Dunkin' Donuts today (June 27) announced the selection of a bespoke unit within Publicis Media to handle all media buying and planning responsibilities.
This new specially-made team has pulled resources from Digitas and ‘open-source’ media agency Blue 449 to handle the account. Included in the responsibilities are working with Dunkin' Donuts' company leadership, franchise leadership and existing partners on all national and local media-planning and buying. Publicis Media has bee