Dropping the checkbox: how Mindshare is ingraining CSR into its culture in Singapore

The days of ticking the corporate social responsibility (CSR) checkbox for the industry is long gone, as agencies and brands incorporate it into their DNA and even their identity.
Even as Mindshare hits its 20th anniversary, the idea of giving back through CSR initiatives still resound, with 2017’s Singapore Mindshare day aimed at helping Writing Through,  a charity aiming to enhance fluency in spoken and written English, while developing and enhancing self-esteem.
James Campbell, gen