Droga5 selected as lead agency for rising hydration brand Essentia

Essentia, a bottler of alkaline water, has announced that Droga5 has been named its lead agency of record following what it called a competitive agency review.
The premium water brand has been available at over 60k retail locations in the US, and recently announced growth of over 72% from this time 2017. Droga5 has been asked to execute on the brand’s vision across social, influencer marketing, experiential, and its web and retail presences.
Southwest Media Group has retained media plannin