Droga5 creates ‘Public Displays of Application’ for CoverGirl
Anyone who rides the New York City subway is familiar with the MTA’s ‘Courtesy Counts’ campaign, which encourages riders to use good manners during commutes.
While the posters urge riders to avoid doing things like clipping their nails or eating while on the train, they also call out people who “primp” on the subway — something that CoverGirl has taken issue with in its latest campaign.
Called ‘#ProjectPDA,’ which stands for Public Displays o
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