Driving growth in B2B sales and marketing increasingly tied to more navigable CRM tools

B2B sales professionals are increasingly asking for a better playbook citing  they lack the power to share content with prospects and track them.
In fact, according to a recent report in eMarketer, who cite 2017 data from digital marketing company Regalix and enablement platform ShareDemos, these sales and marketing professionals are actually looking for  features that make their jobs easier. 
According to a large share of respondents (76%)   said they want quick navigable sa