DriveTribe broadens ad offering after inking deal with Renault

Renault is the latest advertiser to invest in auto publisher DriveTribe’s fledgling ad offering, which has seen the company forge its first media partnership and commercialise its gaming app, Joyride.
DriveTribe was launched by former Top Gear trio Jeremy Clarkson, James May and Richard Hammond in 2016 with the vision of creating a community-focused media company that would act as a social feed, a forum and a content publisher. On the platform, there are thousands of differe