DowDuPont's agriculture offering plans to spin off, launch as Corteva Agriscience

DowDuPont’s agricultural division announced that it's spinning off into its own brand, launching as Corteva Agriscience.
WPP agency Ogilvy worked with client DuPont on the development of the new brand’s visual assets. Corteva, which took its name from the root words of “heart” and “nature," has focused on the “human side of agriculture," and improving the lives of farmers at a time when the industry is at a tipping point and the past few years have seen m