09-10-2017 08:00 via marketingweek.com

Dove, Mastercard, Airbnb: Everything that matters this morning

Image by @NayTheMuaDove admits it ‘missed the mark’ with ‘racist’ ad
Dove has hit the headlines for the wrong reasons again after posting a Facebook ad depicting a black woman turning into a white woman.
The brand was accused of racism and has since removed the ad and apologised, admitting that it “missed the mark”.
The ad shows a black woman wearing a t-shirt to match her skin tone. As she removes the t-shirt she turns into a white woman wearing a white t-sh
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