Double digit growth sees global digital marketing spend close in on $100bn

The latest estimates for global digital marketing spend indicate that the sector could be worth as much as $100bn on the back of double-digit growth in the US and UK last year which saw the sector reach $52bn.
Compiled by accountancy firm Moore Stephens, the survey was conducted in partnership with ad and media consultancy WARC, incorporating results from 800 firms across North America, Asia-Pacific and Europe.
Overall, brands in the US and UK allocated 23% of their budgets to digital marketing