Dos & Don’ts of Brand Integration

Brand integration is a long-serving component of the marketing mix, and although the curtain has never been pulled, it’s position has historically been that of an extra ‘nice to have’ rather than the lead.
Over recent years, the spotlight on brand integration has been intensifying, cementing its position as a highly viable part of the marketing mix. An ever-expanding content universe, combined with consumer’s desires to avoid advertising has changed the industry landscape