DOOH and the future of commuter storytelling: what is the next phase?

The digitisation of out of home (OOH) continues at breakneck speed, providing huge opportunities to brands for reaching a hyper-connected urban audience. Digital out-of-home (DOOH) is transforming the way marketers communicate with consumers on-the-go, not just with the availability of data but also a creative potential. And as commuters spend lengthier times in the back of cabs – how can marketers use the DOOH experience to capitalize on this opportunity?
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