Don’t lose sight of the basics in the rush to embrace change

January: a month where many metaphorically skip to work, emboldened by the possibility of a fresh start, armed with new found resolve to embrace change and meet challenges head on.
There has been much talk of “change” in articles published on Marketing Week this week. The site is sprinkled with analysis of seismic changes that will have huge implications on the way you work.
The portentously titled ‘Rise of the Machines: Are robots after your job’ is a fantastic explorat