Don't kill Cannes – the ad industry needs it

Poor Cannes Lions. It must have hurt like hell that right in middle of the prized week, on French soil, a Frenchman running a huge French holding company dropped a surprise atomic pétanque ball on its head. Publicis Groupe, French for loads of agencies, is pulling out of next year's awards.
Does that turn next year's festival into a Moscow Olympics-type situation where the winners will forever wonder if they would have really won had Publicis/Leo's/BBH etc been there? Probably not; i