Don't follow the lazy programmatic trading trap and get on board with transparency says Impact Radius chief

Transparency in programmatic is more vital than ever as brands increasingly want to learn where their spend is going, by ignoring this demand advertisers are very likely serving skewed results says Julia Smith, director of communications at Impact Radius.
When programmatic is appropriately utilised, it can be successful, but if not, then this is what Smith calls “lazy trading” and no one should be admitting to that.
How can professionals better educate themselves to be more tran