Domino’s Pizza explains why it is chasing Facebook bots

Domino’s Pizza is launching a Facebook Messenger bot in a bid to engage customers and create a ‘conversational transactional experience’.
The bot, called @DOMThePizzaBot, was created by Domino’s Pizza with We Are Social and Talkbe to allow consumers to place an order simply by messaging the word ‘pizza’.
Facebook opened up its Messenger platform in April this year, allowing brands to display codes that can be scanned by users to start an instant conversation