Domino's turns to Amazon Echo to let customers order pizza using only their voice

Domino's has enabled voice-activated Amazon Echo ordering in the UK, meaning customers can now have a pizza delivered without lifting a finger. 
Users can ask Alexa via the Echo or Dot devices to 'launch Domino's', which will then put then in contact with the pizza brand's AI personality Dom who will respond to their queries in a fun way – reflecting the brand's own tone of voice. 
Customers using the Amazon Echo or Dot to place orders must have enabled an Easy Order profile