Does programmatic encourage clickbait and fake news?

The Drum’s Promotion Fix columnist, Samuel Scott, moderated a panel discussion last week on publisher adtech trends in 2019 at the Barcelona office of adtech company Marfeel. 
The participants were Marfeel chief executive Xavi Beumala, Forrester Research senior analyst Susan Bidel, Den of Geek US chief executive Jennifer Indeck and Rubicon Project’s Cayetano Chimeno. These are the highlights of their conversation.
Scott: Print, TV and radio numbers are i