Does context really impact display ad effectiveness? Inskin Media, L’Oréal and Publicis Media discuss

Research released last year by Inskin Media found that the publisher branding has more of a catalytic effect on display ad effectiveness than the editorial content around it, creating doubt as to whether high concern around some elements of brand safety is as black and white as the industry thinks.
Brand sensitivity to being placed around any content that’s deemed controversial or negative is at an all time high, due to high profile issues, including YouTube placing ads on videos from reli