Does agency size matter? We’re asking the wrong question

As scrolled through my emails recently, I was met with a familiar sinking feeling. A bulletin with a survey asking: “Big agencies – love or hate?”
My instant reaction: “Why does it matter?” Now before you roll your eyes, I know I’m the chief executive of MediaCom UK so you might assume I’m going to fall on the “side” of the bigger agency. But my point is – why pick a side? Whether you are working for an agency or a brand, “la