Do micro influencer marketplaces compromise authenticity?

According to a survey of top influencers conducted by marketing platform Influence.co, Instagram influencers with less than 1,000 followers have an engagement rate of just over 15%. And the higher the follower count, the more the engagement plummets. Let’s say you have 100,000 followers or more checking your feed –  only a tiny 2% of those will engage with your content. Enter the micro-influencer. Or lots of them.
In the latest edition of The Drum magazine we look at the rise of