Do football fans only share when they are winning?

In May 2016, Leicester City Football Club achieved something incredible. They became the fastest growing UK brand on Instagram.
The club's fairytale Premier League campaign earned them the title of everybody’s second favourite team. Less than 10 months after being serenaded on the King Power Stadium pitch by Italian tenor Andrea Bocelli, Claudio Ranieri has been unceremoniously dumped by the club he led to the title. Leicester City’s power brokers lost the faith, but have their socia