Ditch the Pitch: The Apprentice 2017 winner on informal meetings and scrapping the PowerPoint

Pitching can be brutal and it’s always a lot of hard work. But is the process archaic and obsolete?
In the lead up to the annual Pitch Perfect conference, ‘Ditch the Pitch’ is a new series exploring what brands and agencies think of the pitching process and if substantial change needs to happen.
To kick start the series, The Drum spoke to The Apprentice 2017 winner and Sweets in the City founder, Sarah Lynn, on the hardest pitch she has had to do and why she thinks the day