Disney embraces Spotify with interactive Beauty and the Beast campaign

Disney has launched an interactive ad campaign on Spotify around the upcoming release of the Beauty and The Beast live-action remake.
Users of Spotify’s free tier will see video ads directing them to a Beauty and the Beast Castle hub, that links users to a room in the castle based upon their listening tastes on the service.
Musical analysis will look to immerse users in the world of the movie, either selecting the Rose Room, the Ballroom, Belle’s Bedroom, the Beast’s Bedro