26-02-2018 08:42 via marketingweek.com

Disney, Calvin Klein, Amazon: Everything that matters this morning

Disney to invest €2bn in its European ‘brand beacon’
The Walt Disney Company is set to invest €2bn on expanding Disneyland Paris, as it commits to the long-term success of its “brand beacon” in Europe.
The multiyear development plan was outlined yesterday (27 February) by Robert A Iger, chairman and CEO of The Walt Disney Company alongside French President Emmanuel Macron, and will be rolled out in phases beginning in 2021.
As part of the transformation, three
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