Discovery taps Wasserman for Winter Olympics social content drive

Discovery has brought aboard sports marketing firm Wasserman to power up its Winter Olympics social content in the run up to the Games in PyeongChang.
Cycle Media, a subsidiary of Wasserman, will produce original content for Eurosport social and digital platforms to drum up interest and knowledge around the Games. In particular, it will drive the broadcaster’s Snapchat channels in the UK, Germany, Norway and Sweden making use of new and historic footage from the Winter Olympics.
The partne