Discovery Networks targets APAC millennials with new digital partnerships

Discovery Networks Asia Pacific has partnered with China’s VS Media and Japan’s Tabilabo in a bid to engage the region’s “mobile first” millennial audiences.
Discovery has inked a content partnership with VS Media, a multichannel network with more than 120 million subscribers and 320 million video views a month in Greater China, to launch a short-form digital video content brand.
The brand, called Tan Ba, will target millennials with shortform video content from Dis