Discovery Networks embraces localised short-form content in shift to maker organisation

Discovery Networks Asia Pacific is focusing on localised short-form content as it seeks to transition from a traditional video company into a maker organisation.
The shift is being driven by the network’s desire to engage young audiences across Asia Pacific, according to Arthur Bastings, president and managing director of Discovery Networks Asia Pacific.
Bastings told The Drum, the shift was evident in initiatives such as the company’s recent partnership with China’s VS Media.