Direct Line trials new brand safety features for YouTube

Direct Line Group (DLG) has become the first brand to introduce new brand safety features for YouTube that it hopes will stop ads appearing in unsafe environments and improve overall ad effectiveness on the site.
Through a deal with its agency MediaCom, DLG will use OpenSlate’s technology with the aim of increasing controls and content safeguards around YouTube media buys. The analytics platform works by scoring ad-supported content on the video site based on brand safety and quality acros