Direct Line looks to make roads safer with first smart pedestrian crossing

Direct Line believes it can make the roads safer by moving the focus away from vehicles and taking a step towards modernising the traditional pedestrian crossing.
With the help of cameras, a machine learning system and a specially designed road, the insurance company has created a 21st century version of the classic pedestrian crossing, which was first developed in the 1940s. The crossing is flexible, and has the ability to widen, narrow, appear and disappear.
“The idea of the Sm