Digitas hands former Arcade co-founders chief creative officer roles

Digitas has bolstered its creative leadership team with a series of significant promotions.
Having rolled independent creative agency Arcade into its portfolio at the end of 2017, the Publicis-owned creative agency has given the role of chief creative officers to Arcade co-founders Matt Cullen and Gary Tranter.
Both will oversee Digitas and Arcade brands, and report to Annette Male, chief executive officer of Asia Pacific and Ronald Ng, global chief creative officer at Digitas.
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