Digital transformation is about more than new technology

Marketers at Argos, Microsoft and Citi Bank have urged brands to acknowledge that people now work for purpose, not just money, which they will need to recognise if they want to undergo a successful digital transformation.
Speaking at The Global Academy of Digital Marketing’s Digital Transformation event yesterday (24 November), Roman Rock, product owner at Argos said having been part of two digital transformations – one at BT and EE, which involved